• These is a down line operation where in efforts for distribution is massive to create an
impact demands in the entire consuming population.
• concentrated on tertiary accounts and public market area.
• Responsible for the route achievement in sales versus target
• Shall be the lead person on the assign route
• Responsible for his assign area for distribution reach, placement and merchandising
- Total calls per day
- Productive calls versus total calls
- must have SKU’s
- postering
- Iterinary vs. actual activity
• Panel Accountability
- Stock management
-credit management
-B.O.
-accountable forms
-stock transfers
-jobber’s withdrawal
-warehouse withdrawal
• Collections
-remittance
-account aging
• Outlet Development
-opening of new accounts
-existing outlets growth