1. Familiarizing and analyzing trends in the assigned area and accounts.
2. Organize a weekly coverage plan to ensure regular coverage of all assigned accounts, and at the same time maintain good trade relations with the Account owners.
3. Strictly implement itinerary schedule on customer coverage, sales and collection and maintain up-to-date records of accounts.
4. Assists in proper coordination and smooth implementation of all in-store projects and marketing activities.
5. Negotiate with dealers for promo support and other marketing related activities so as to uphold company’s prestige, image & goodwill.
6. Regularly performs monitoring and coordination of merchandiser’s performance with the Merchandiser Coordinator (MC) for the purpose of checking if they are strictly enforcing the company’s merchandising guidelines.
7. Submits accurate, timely and updated Account’s Monthly Account Plan (MAP), and/or Market Stall - Daily Coverage Report (MS DCR) and competitive activities & trade information.