Hsieh, Hou-Fan A.K.A. Huang, Hou-Fan - Assistant Marketing Manager - is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties given by the marketing manager.
Preparing and delivering marketing strategies in Chinese.
Working with in house designers to produce materials of visual impact and brand guidelines for foreign guests and clients.
Reports to Taiwan head office for product at each stage of campaign, and reporting results once completed
Generating (Chinese) and executing marketing campaigns across social media platforms such as twitter, facebook, instagram, youtube, and many more
Generates reports in Chinese for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format.
Liaising with foreign media, printers and publishers
as required and managing production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters and DVDs
Liaising with event coordinators to maximize visibility at events.
Translates marketing plans and reports from English to Chinese for easier understanding of foreign guests.