JOB SUMMARY:The Sales and Marketing Manager is responsible for preparing Company's Strategic Plans/Initiatives in relation to growing the business, and oversees its implementation in cooperation with all departments. They lead, motivate, direct and coordinate the activities of the Sales Team towards the goal of meeting its sales targets. They are responsible for the overall brand image, and presentation of the company towards all external parties. The Sales and Marketing Manager oversees all sales related activities from corporate account acquisition, to product or package development, to marketing offers towards clients.
JOB DESCRIPTION:
• Responsible for growing Company’s corporate account base.
• Responsible for growing Company’s leisure business.
• Identifies and leads opportunities for MICE travel.
• Represents the company in marketing and sales-related events and projects and events.
• Ensures that the activation of new accounts is done smoothly with documented terms and agreement with the client, and documented clear instruction and information dissemination to other departments such as Operations and Finance.
• Handles additional after-sales responsibilities together with the Customer Service Supervisor
• Ideates and develops a marketing plan to include sales strategies and initiatives to meet sales targets, both for corporate and leisure travel.
• Ideates and develops a promotions plan, identifying how to build brand awareness, recognition, and recall, this includes both digital and on ground initiatives.
• Determines the appropriate marketing collaterals to use (if any) for each initiative and ensures timely production and delivery of the marketing collaterals.
• Oversees execution of any and all marketing initiatives and reports on the performance of each initiative.
• Oversees Account Executives’ sales efforts and assists them in their logistical requirements.
• Oversees the overall implementation of the marketing plan, promotions plan, and sales initiatives.
• Assists in the securing, shortlisting and accrediting tourism suppliers to be used by the company.
• Regularly monitors that the Sales and Marketing Department’s Quality Objectives, and ensures they are being met.
• Monitors the preparation of customized presentations and/or reports for company's clients.
• Sets KPIs of the entire Sales and Marketing Team and regularly monitors the progress to meeting the approved KPIs.
• Performs other tasks as may be directed by the President and General Manager.
• Exercises administrative control over subordinates on matters of attendance, performance appraisal, discipline, training and work behavior.
• Develops and executes programs for staff development, succession planning, career progression and replacement