• Manages all major trade shows and external events for the organization
• Initiates, plans and executes well-studied event programs in various areas where the brands are present
• Sets, communicates and maintains project timelines priorities
• Develops contacts to secure appropriate and good-value deals especially in terms of venue, sponsorship and other logistics
• Delivers events on time and within budget
• Conducts market research to find out answers about consumer trends, requirements and habits
• Responsible for day-to-day operational and events management
• Supports the strategic planning and creative development of event initiatives, proactively managing all event needs from branding, design and venue selection to program flow and event execution
• Develops and manages planning tools, i.e., budget tracking, project timeline, production schedule, event specs, meeting agendas, contracts, etc.
• Develops event operational standards, policies and procedures
• Tracks and evaluates budget costs
• Oversees event production and coordination with brand specialist and creative including managing program flow, registration, space requirements, on-the-day needs, attendees, communications, A/V, production, booth design, décor, signage plans and creating event briefs
• Creates network within the (events and animal) industry
• Coordinates and closes deals with external partners, vendors and sponsors to ensure high and efficient turnout of events (eg. LGU, participating companies, venue partners, other suppliers, etc.)
• Partners with other event organizing groups within and outside the industry
• Works hand in hand with sales and marketing to ensure stakeholder support
• Works with Visual Marketing to ensure events are incorporated in social media strategy
• Evaluates through reports outlining results and recommend opportunities for improvement