Job Overview:
Also known as Public Relations officers. PR officers help with the creation and management of positive public perceptions of their clients. They may provide general support to the public relations departments of organizations or to public relations firms.
Job Responsibilities:
• Design and implement effective public relations strategies to enhance the company’s reputation and visibility.
• Build and maintain strong relationships with journalists, media outlets, and industry influencers.
• Assist in organizing and execution of events, campaigns etc.
• Conduct research to support PR planning
• Draft and distribute content such as newsletters and releases
• Edit videos and presentations as assigned
• Support relations with stakeholders, media, vendors etc.
• Assist in tracking media coverage or PR metrics (e.g. web analytics)
• Invent ways to streamline communication and plan execution
• Undertake general administrative and clerical duties