• Native or near-native fluency in
Mandarin Chinese and
strong proficiency in English.
• With at least 3 year work experience as brand manager.
• Proven ability to craft and execute culturally aligned campaigns targeting Chinese-speaking consumers.
• Strong knowledge of branding methodologies, consumer behavior analysis, and digital marketing platforms (e.g., RED, WeChat, Baidu, Google Analytics).
• Experience in cross-functional, multicultural environments with the ability to lead region-specific brand initiatives.
• Commitment to data-driven decision-making, brand integrity, and continuous learning.