Educational Background:
Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
Professional Experience:
Experience: At least 3 years of experience in marketing, or a related field, ideally in the financial, lending, or service industry.
Campaign Management: Proven track record of creating and executing successful marketing campaigns.
Branch Marketing: Experience in supporting or promoting branch expansion is a plus.
Skills:
Strategic Thinking: Ability to develop innovative marketing strategies to support branch growth and customer acquisition.
Communication Skills: Exceptional verbal and written communication skills for internal collaboration and customer outreach.
Soft Skills: Strong interpersonal skills to build relationships with customers, team members, and other stakeholders.
Technical Skills: Proficiency in digital marketing tools and platforms (social media, SEO, YouTube). Familiarity with customer relationship management (CRM) systems.
Creativity and Adaptability. Creative problem-solving skills and ability to adapt to a fast-paced, expanding environment.
Data-Driven: Strong analytical skills to assess marketing campaign performance and ROI.
Leadership: Supervisory experience with the ability to lead, motivate, and guide a team.
Personality Traits:
Customer-Centric:
Focus on understanding customer needs, especially those of pensioners.
Proactive and Goal-Oriented: Takes initiative and drives toward achieving business objectives.
Team Player: Works well in a team and supports colleagues in achieving common goals.