Developing marketing strategies
Marketing staff create plans to promote a company's products, services, or brand identity. They may also advise on market share, distribution channels, and product mix.
Conducting market research
Marketing staff research target audiences and consumer trends to understand their needs.
Creating content
Marketing staff create content for websites, social media, and advertising materials. This content should be original and relevant to the target audience.
Planning and executing campaigns
Marketing staff plan and execute advertising campaigns, promotional events, and other marketing activities. They may also collaborate with other departments, such as sales, product development, and public relations.
Monitoring and analyzing
Marketing staff monitor the success of campaigns and use analytics to evaluate their performance. They may also analyze consumer trends and adjust campaigns to improve engagement.
Staying current
Marketing staff keep up with technological and digital advances, as well as global trends. They may also be familiar with online marketing tools and platforms.