I. DUTIES AND RESPONSIBILITIES:
a) Work closely with the Marketing Manager for all Digital Marketing-related work
b) Research current digital trends and audience preferences for B2B and B2C
c) Design and implement digital strategies (e.g., social media, website, stores) aligned with the business goals
d) Conceptualize and execute store content on digital platforms
e) Manage and update the digital platforms of the business including websites and social media accounts
f) Handle social media accounts and respond to queries in a timely manner
g) Facilitate on-ground coverage of events and creation of the event's social media content
h) Collaborate with other departments in the planning and execution of digital campaigns to ensure brand consistency