POSITION TITLE: MANDARIN BRAND MANAGER
*Develop and implement brand strategies
*Manage end-to-end brand campaigns, from concept to execution, across digital, social media, print, and in-store.
*Conduct market research and competitive analysis to identify opportunities for brand growth.
*Collaborate with cross-functional teams including product, sales, creative, and external agencies to ensure brand consistency.
*Monitor and report on performance metrics, adjusting strategies as needed.
*Serve as the brand’s cultural expert, ensuring content and messaging are culturally relevant and resonate with the target market.
*Manage budgets and track ROI for marketing campaigns.