The Digital Marketing Specialist is responsible for developing, implementing, and managing digital marketing campaigns that promote a company’s products or services. This role plays a major part in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
The Responsibilities:
- Creative freedom to bring ideas to life.
- Design high-quality graphics for social media, website, digital campaigns, and occasional print materials.
- Edit and produce engaging videos for marketing, social media, and internal content.
- Own the creative direction for company branding initiatives across all platforms.
- Collaborate with the marketing team to brainstorm and execute compelling content ideas for social media and brand campaigns.
- Maintain brand consistency across all visual assets and platforms.
- Occasionally participate in virtual client meetings and provide light support to client accounts when needed.
- Draft professional email communications for internal coordination and occasional client interactions.
- Stay updated on design trends and best practices in branding, social media, and digital marketing.