Digital Marketing Specialist
Position Overview
We are on the hunt for an experienced Digital Marketing Associate to join an Australian company. The successful candidate will support various digital marketing initiatives for our client and its business partners, enhancing the productivity and capacity of their marketing team. Reporting directly to the Marketing Manager and the company’s partners, this role primarily involves graphic design, social media management, and executing targeted online advertising strategies. The ideal candidate is analytical, highly organized, and skilled in leveraging data-driven insights to inform marketing decisions.
Key Responsibilities:
- Produce high-quality written content, including blogs, reports, and client proposals.
- Support content creation efforts for social media, including captions, graphics, and other digital assets.
- Set up, manage, and optimize online advertising campaigns (Google Ads, social media).
- Regularly monitor online ad performance, compile data, and generate detailed reports.
- Schedule and manage daily posting of social media content across various platforms.
- Conduct research on industry trends, competitors, and audience insights to support marketing initiatives.
- Execute SEO best practices to improve content visibility and organic search rankings.
- Handle website content updates and basic website development tasks.
- Create engaging visual content using Canva and maintain consistency across marketing materials.
- Prepare monthly marketing performance reports for clients, highlighting key metrics and actionable insights.
- Manage and update digital catalogues using Canva.
- Efficiently perform daily administrative tasks to support the productivity of the marketing team.