Overview:
As a Performance Marketing Specialist, you will plan, execute, and optimize digital marketing campaigns to drive measurable results
and achieve business objectives. You will leverage various digital channels such as search engines, social media platforms, display
advertising, and email marketing to increase brand awareness, generate leads, and drive conversions. Your role will involve analyzing
campaign performance data, implementing A/B testing strategies, and optimizing campaigns to maximize return on investment (ROI).
Key Responsibilities:
• Campaign Strategy Development: Develop comprehensive digital marketing strategies aligned with business goals, target
audience demographics, and market trends. Collaborate with cross-functional teams to ensure campaign alignment with overall
marketing objectives.
• Campaign Execution: Execute digital marketing campaigns across various channels, including but not limited to PPC (Pay-PerClick), CPAS (Lazada, Shopee, Zalora), Meta advertising, display advertising, and email marketing. Coordinate with creative
teams to develop compelling ad creatives and landing pages.
• Performance Analysis: Monitor and analyze campaign performance metrics such as click-through rates (CTR), conversion rates,
cost per acquisition (CPA), return on ad spend (ROAS), and other KPIs. Utilize analytics tools such as Google Analytics, Meta
Business Suite, Marketplace Sponsored Solutions and others to gain insights and identify optimization opportunities.
• A/B Testing and Optimization: Conduct A/B tests on ad creatives, landing pages, targeting parameters, and other campaign
elements to optimize performance. Implement iterative improvements based on data-driven insights to increase campaign
effectiveness and ROI.
• Budget Management: Manage digital marketing budgets effectively, allocating resources across channels and campaigns to
maximize results within budget constraints. Monitor spending and adjust allocations based on performance and strategic
priorities.
• Audience Targeting and Segmentation: Utilize audience targeting tools and segmentation strategies to reach specific audience
segments with personalized messaging and offers. Continuously refine audience targeting based on performance data and
audience insights.
• Stay Updated on Industry Trends: Stay abreast of the latest developments and trends in digital marketing, including new
advertising platforms, technologies, and best practices. Leverage industry insights to innovate and optimize campaign strategies.
• Reporting and Communication: Prepare regular reports and presentations on campaign performance, highlighting key metrics,
insights, and recommendations for optimization. Communicate effectively with stakeholders to provide updates, gather
feedback, and align on strategic priorities.
For Posting: Other Pertinent Info