Key Accountabilities● Marketing Specialists will be an integral part of the development, execution and monitoring of marketing plans across a variety of channels to reach targets from brand awareness to achieving conversions. The goal is to deliver effective marketing programs that will help our reputation and growth. This may include a multi-platform marketing campaign, advertising, promotions, and sales.
Job Description
1. Conduct market research to find answers about consumer requirements, habits and trends to identify new marketing opportunities
2. Brainstorm and develop innovate ideas while establishing goals and objectives for creative marketing campaigns to reach the target audience through digital and traditional channels
3. Manage end-to-end projects, establish and managing budgets and evaluating each campaign for effectiveness
4. Creating marketing materials for our website and other marketing platforms
5. Main liaison with external vendors to execute promotional events and campaigns
6. Analyse marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
7. Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Other Duties
● To respond to changes in the marketing function as dictated by the Company
● Developing creative strategies with the sales team to attract potential and new players
● To carry out any other reasonable duties and responsibilities as assigned
Working Schedule: Monday to Friday, 9am to 6pm
Office Location: 2502, 25th floor, One World Place, 32nd St, Bonifacio Global City, Taguig City