Job Title: DIGITAL MARKETING SPECIALIST
Main Responsibilities:
- Executes campaigns across various digital channels, including email, social media, search engines, websites, and display advertising.
- Facilitates the creation and maintenance of digital content.
- Creates visual concepts and marketing collaterals e.g., video editing, graphic design, etc. for digital content.
- Edits existing product images using Adobe and Canva.
- Performs email marketing using the Klaviyo Platform
- Manages the digital marketing calendar.
- Maintains the online presence and branding of the company.
- Tracks digital marketing performance.
- Creates and updates digital marketing reports.
- Prepares digital marketing budget.
- Implements digital marketing strategy.
- Participates in planning for digital marketing strategies.