1. (Co)-Conceptualizes and oversees implementation of marketing events, above the line, and below the line communication tools to create demand pull.
2. Assists in the planning and implementation of Brand Management, Marketing Communications, Marketing Services plans and programs in the region assigned
Implement customer/consumer engagement and communication programs, such as on-ground activations, local marketing efforts
3. Project management – implements system-wide Marketing plans and programs and regional/local marketing programs
4. (Co)-Designs and implements local marketing programs to build, protect and grow market and mind share.
(Co)-Develops local Marketing Services campaign, strategies and guidelines to its brand plan category.
Conducts evaluation of implemented marketing activities using the Marketing Activity Evaluation Form (MAEF).