Job Summary:
As a Marketing Officer at Gingersnaps, you’ll play a pivotal role in shaping and executing marketing strategies that drive brand growth, increase visibility, and help us connect with our customers in meaningful ways. Your expertise will help us create marketing campaigns that resonate with families, spark excitement for our brand, and elevate the Gingersnaps experience across all platforms. This is an exciting opportunity for a dynamic marketing professional who thrives in a collaborative environment and has a passion for creative, child-focused marketing.
What You’ll Do:
- Lead Marketing Strategy: Develop and execute comprehensive marketing plans that amplify the Gingersnaps brand, drive sales, and increase customer engagement
- Market Research & Trend Analysis: Stay ahead of the curve by conducting market research to identify consumer trends, demographics, and competitors, and use this insight to shape effective campaigns.
- Creative Campaign Development: Collaborate with our creative team to develop visually stunning and child-friendly campaigns across digital, social, and traditional media, while ensuring our brand voice is consistent and impactful.
- Digital Marketing Excellence: Manage and optimize digital marketing initiatives, including social media, email campaigns, influencer partnerships, and online advertising to increase brand exposure and drive traffic.
- Data-Driven Decisions: Use analytics tools to track campaign performance, assess ROI, and provide actionable insights to continuously improve marketing efforts.
- Event Marketing & Community Engagement: Coordinate and participate in industry events, trade shows, and pop-up shops to connect with customers, build relationships, and showcase the Gingersnaps brand in person.
- Cross-Department Collaboration: Work closely with internal teams (product development, sales, design, etc.) to align marketing efforts with product launches, promotions, and brand initiatives.
- Stay Trend-Savvy: Keep up-to-date with the latest trends in children's apparel, marketing technologies, and industry best practices to propose innovative ideas and strategies.
- Partner with External Creatives: Manage relationships with external agencies, vendors, and influencers to ensure the successful execution of campaigns and collaborations.