MARKET MODELLING MANAGER
Job Description:
• Analysis and modeling of the Philippines cigarette market and Company's performance.
• Enhance and maintain the market model to deliver business planning scenarios (Volume, Share of Market, Profit) based on different scenario assumptions including Price, Tax, Market Size, M&S investment, and P&L input from finance.
• Structure the information received, analyze (trade marketing activities, launches of new brands, etc.), based on internal data and research data (retail audit, consumer tracker, data from special studies and open sources, etc.)
• Active contribution in all volume planning processes in Company.
• Support the M&S (Marketing & Sales) on strategic planning with relevant forecast and scenarios based on aligned assumptions and provide clear and explainable results.
• Provide relevant modelling of new launches, including the impact to other portfolios (cannibalization impact). All variables such as distribution and switching patterns should be aligned with proper stakeholders.
• Collaboration and presentation of the market model & forecast.
• Support the M&S (Marketing & Sales) on strategic planning with relevant forecast and scenarios based on aligned assumptions and provide clear and explainable results
• Provide relevant modelling of new launches, including the impact to other portfolios (cannibalization impact). All variables such as distribution and switching patterns should be aligned with proper stakeholders.
• Collaboration and presentation of the market model & forecast.