MARKETING MANAGER

₱45,000.00

BUT FIRST, COFFEE INC. (DOING BUSINESS UNDER BUT FIRST AND COFFEE)
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CITY OF MAKATI, NCR, FOURTH DISTRICT
COLLEGE GRADUATE
Permanent

Job Description

Posted on 24 June 2025
As a Marketing Manager, you'll be responsible of the following:
  • Develop and implement comprehensive marketing, brand, and campaign strategies that align with company objectives.
  • Conduct in-depth analysis of market trends, consumer behavior, and the competitive landscape to identify opportunities and challenges.
  • Support product launches, events, and promotional activities through targeted marketing initiatives.
  • Oversee the planning, execution, and performance tracking of marketing campaigns across digital, social, print, and other relevant platforms.
  • Experiment with various customer acquisition tactics such as content marketing, PPC, events, and lead generation campaigns.
  • Measure and report on the effectiveness of campaigns, using insights to optimize future efforts and align with business goals.
  • Ensure a consistent and compelling brand presence across all customer touchpoints.
  • Manage the creation and approval of marketing materials, including digital ads, print collateral, and video content.
  • Oversee content output and creative production, ensuring high standards and alignment with brand voice and strategy.
  • Lead digital marketing efforts including social media strategy, digital advertising, and SEO/SEM performance.
  • Monitor, analyze, and optimize engagement across platforms to increase reach and conversion.
  • Lead PR initiatives and manage external communications to enhance brand visibility and reputation.
  • Develop and maintain strategic partnerships with agencies, vendors, media outlets, and other key stakeholders.
  • Collaborate closely with product, research, and sales teams to ensure marketing efforts are integrated and aligned.
  • Mentor and guide the marketing team, fostering a culture of creativity, accountability, and continuous improvement.
  • Manage the marketing budget, ensuring efficient allocation of resources and a strong return on investment.
  • Perform other related duties assigned by the management.

Qualifications/Requirements

Qualifications
  • Bachelor's degree or equivalent experience
  • 5+ years working experience in marketing
  • Experienced in Search Engine Optimization (SEO) and in Search Engine Marketing (SEM)
  • Strong verbal, written, and organizational skills

Work location

CITY OF MAKATI, NCR, FOURTH DISTRICT

Remarks

No additional remarks

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About the company

We support Filipino coffee farmers by using high quality local coffee beans and through our collective technical expertise, create a high-quality product that can compete with the biggest names while remaining affordable so it can be enjoyed by every Filipino. With our best-tasting coffee, together...

Industry

HOTELS AND RESTAURANTS

Employment size

200 and over (Large)

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