Position Title: Senior Marketing Lead - SHINGRIX
• Responsible for translating insights for future marketing strategies
• Flawlessly execute Global Integrated Campaigns and update to address the customer
• Engage with Medical to gain customer insights from employees and key customer groups to ensure deep customer insight and respond to customer needs
• Manage local congresses, and GSK sponsored digital and face to face events
• Collaborate with third party stakeholders and global teams in terms of local implementation
• Understand business analytics and respond accordingly to ensure customer engagement, delivery of pharmaceutical share growth and increase touchpoints
• Advise global and regional teams regarding customers, competition and market
• Develop a media plan in line with Global strategy to ensure an appropriate integration with the Global campaign objectives and use of the marketing mix