JOB DESCRIPTION
Marketing Manager is responsible for managing the promotion and positioning of the brands or the products and services that the company offers.
DUTIES AND RESPONSIBILITIES
1. Working with the executive team, such as the President/ Vice President, to set the marketing strategy for the business.
2. Managing the performance of a more junior marketing team that can also include Marketing Assistant and creative staff.
3. Researching and analyzing market trends and competitors.
4. Overseeing marketing campaigns.
5. Tracking effectiveness of marketing campaigns and report findings to the executive team.
6. Negotiating and liaising with third-party marketing agencies.
7. Writing and delivering content and social media plans.
8. Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
9. Managing the design and production of promotional materials, such as websites and brochures.
10. Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.
11. Overseeing the E-commerce platforms of the company such as Shopee and Lazada . etc
12. Other tasks that may be assigned from time to time.