Duties
• Develop and execute effective SEM strategies to increase visibility on search engines.
• Conduct thorough market research to identify trends and opportunities for growth.
• Manage content across various platforms using content management systems to ensure consistency in messaging.
• Oversee social media platforms, including creating engaging content and analyzing performance metrics.
• Collaborate with graphic designers to create visually appealing marketing materials using Adobe Creative Suite.
• Utilize and manage AI for content purposes.
• Utilize digital marketing tools to track campaign performance and optimize strategies based on data analysis.
• Stay updated on industry trends and best practices to ensure our marketing efforts remain competitive.
Skills
• Proficiency in SEM techniques and tools.
• Strong background in marketing principles and strategies.
• Familiarity with content management systems for website updates.
• Expertise in social media management, including strategy development and execution.
• Graphic design skills using Adobe Creative Suite are highly desirable.
• Excellent copywriting abilities to create persuasive content across various channels.
• Strong analytical skills for conducting research and measuring campaign effectiveness.