Participates in the conceptualization and development of short- and long-term plans, campaign themes, implementing activities, and budgets for the marketingcommunications and promotions programs; monitors progress and participation of the different departments and work units to such plans; evaluates actual performance against plans.
Conducts comprehensive information campaign about the programs, activities, and achievements of the Institution; promotes the Institution through traditional marketing approaches and by way of the Internet, social networking sites, and generally used contemporary electronic media.