Job Overview:The Digital Marketing Assistant will support the digital marketing team in executing and optimizing online marketing strategies. This role involves creating, monitoring, and analyzing digital content, as well as assisting with various digital marketing campaigns to enhance brand presence and drive traffic to our digital channels.
Key Responsibilities:
1.Content Creation and Management:
Assist in creating engaging content for social media, email campaigns, blogs, and websites.
Update and maintain content across digital platforms ensuring it is consistent with the brand voice and strategy.
Coordinate with the design team to create multimedia content.
2.Social Media Management:
Schedule and post content on various social media platforms.
Monitor social media channels for industry trends and audience engagement.
Respond to comments and messages in a timely manner.
3.Email Marketing:
Create and send out email newsletters and promotional emails.
Monitor email campaign performance and suggest improvements.
4.Analytics and Reporting:
Track and report on key performance indicators (KPIs) for digital marketing efforts.
Use tools like Google Analytics to analyze website traffic and user behavior.
Prepare reports on digital marketing performance for internal stakeholders.
6.Campaign Support:
Assist in planning and executing digital marketing campaigns.
Monitor campaign budgets and timelines.
Provide administrative support for campaign execution.