AB LEISURE EXPONENT INC.
POSITION TITLE: MANDARIN BRANDING SPECIALIST
JOB DESCRIPTION
• Conduct market research to understand consumer behavior, preferences, and trends within Mandarin-speaking regions.
• Collaborate with the content team to develop localized content (including copy, visual assets, and social media posts) that is tailored to Mandarin-speaking consumers.
• Ensure all content and campaigns are culturally relevant, linguistically accurate, and aligned with the brand’s tone.
• Design and implement targeted marketing campaigns in Mandarin-speaking markets, focusing on increasing brand visibility and engagement.
• Manage advertising efforts, including digital ads, social media campaigns, and traditional media in Mandarin-speaking regions.
• Oversee brand consistency across all touchpoints (e.g., packaging, websites, social media, and advertising).