Define, design and implement a creative visual merchandising strategy
Create appealing and eye-catching visual displays that lead the customer through the entire store
Produce window displays, signs, interior displays, floor plans and special promotions displays
Identify key messages and set a clear image of the end result
Come up with, revise and present design ideas with assistant merchandisers
Act in alignment to the organization’s culture, products, image and target market
Monitor costs and work within budget
Oversee the production and brief staff on arranging displays
Change displays to promote new product launches and reflect festive or seasonal themes
Liaise with suppliers and source elements
Research lifestyle, demographics and design trends