We’re looking for a skilled
Marketing Channel Business Development Team Leader fluent in Mandarin Chinese to lead and grow a team to develop and manage marketing channel partnerships in Chinese-speaking markets. Focus on strategy, expansion, and performance optimization across online and offline channels.
Key Responsibilities:
-Lead and mentor the marketing channel business development team.
-Set KPIs and ensure alignment with company growth goals.
-Develop and execute channel strategies tailored to Chinese-speaking markets.
-Identify, onboard, and manage partners (media, KOLs, affiliates, etc.).
-Localize marketing approaches based on cultural and consumer insights.
-Build long-term relationships with strategic partners.
-Negotiate contracts and commission structures.
-Monitor performance metrics (ROI, conversions, engagement).
-Use data to scale high-performing channels.