BUSINESS DEVELOPMENT (E-COMMERCE) DUTIES AND JOB RESPONSIBILITIES :
PRODUCT LISTING AND MERCHANDISING
- Ensures that product name, description, price, photos, size charts, inventory and other details listed on the websites and e-commerce marketplace channels (Lazada, Zalora, Shopee, BeautyMNL, brand websites, etc) are accurate and optimized for search visibility and user-friendliness
- Coordinates with assigned Designers/ Graphics/ Merchandising personnel responsible for any issues
- Coordinates with Merchandising regarding replenishment requests for saleable items to minimize lost sales
- Works with both Merchandising and Operations to ensure optimal stocks to minimize missed opportunities while preventing stock ageing
ONLINE CUSTOMER SATISFACTION
- Monitors store metrics such as chat response rate, ship on time rate, cancellation rate, return rate, etc. and relays areas of concern with customer service and operations team
- Checks customer concerns and addresses major concerns raised via social media messenger, email and chat to give the best possible experience for high-priority customers
- Notes and acts upon important feedback from customers that would require corrective actions such as but not limited to wrong orders, damaged items, product packaging, item defects, late deliveries, etc.
PLATFORM PROMO TOOLS MAXIMIZATION
Ensures participation in promo tools such as but not limited to:
- Product boosting
- Follower vouchers, search vouchers, campaign vouchers
- Free Shipping promotions
- Sponsored Discovery/ Ads
- Optimizes regularly to minimize costs
Regularly sends customer chat broadcasts on available platforms to encourage customers to:
- Check out added-to-cart items
- Try out featured products
- Leave a positive review
- Know more about ongoing or upcoming promotions
CAMPAIGN MANAGEMENT FOR ONLINE PLATFORMS
- Develops brand-initiated promotions for the various online platforms in coordination with brand specialists
- Coordinates with Lazada, Shopee, Zalora and BeautyMNL account managers assigned for promo participation, brand exposure opportunities and other concerns
- Works with Digital Marketing Analyst and Creatives to maximize potential for Facebook Collaborative Ads and other Social Media Ads leading to online sales
PARTNERSHIPS
- Builds relationship with other companies for brand collaborations such as those for special promotions for credit cards, e-wallet payments, VIP programs and the like
BUSINESS DEVELOPMENT ANALYTICS
- Analyzes Sales Reports on a per channel, per category and per product basis and provides suggestions on how to improve sales
- Analyzes other available information on the website and e-commerce marketplaces such as store traffic, product page views, basket size, add-to-cart conversion and sales conversion
- Monitors spending and effectiveness of ad spending from in-platform sponsored ads
NEW CHANNEL DEVELOPMENT
- Scouts for relevant new sales channels for possible onboarding
- Seizes or creates new opportunities for marketing our products
E-COMMERCE
- Regularly updates design and content of the website, Lazada, Shopee and Zalora (as well as other future e-commerce platforms)
- Uploads products on the e-commerce platforms
PROMOTIONS MANAGEMENT FOR ONLINE PLATFORMS
- Develops brand-initiated promotions for the various online platforms
- Ensures brand participation in relevant platform-initiated promotions and collections to maximize brand exposure and online sales
- Coordinates with Lazada, Shopee and Zalora account managers assigned for promo participation, brand exposure opportunities and other concerns
E-MAIL AND SMS MARKETING
- Regularly creates materials for cascading to email newsletter subscribers
- Composes and arranges SMS communications for cascading to loyalty members
MARKET RESEARCH
- Monitors campaigns and promotional activities of major competitors and produces Competitor Activity Report
- Conducts consumer surveys/focus group discussions, analyzes data gathered and gives recommendations for future improvement