Assistant Area Sales Manager is responsible for the effective monitoring of sales, marketing, and store activities. He/she must ensure that store activity is producing results that are in consonance with the objectives and policies set forth by the management.
Priority Tasks
- Set and actively strive to achieve the monthly sales target.
- Set product allocation of the department.
- Develop and implement sales strategies based on marketing and distribution programs that will ensure annual growth.
- Ensure that the department is following company policies and procedures.
- Supervise and ensure that business affairs are properly handled.
- Coordinate with other Departments (Warehouse, Merchandising, Operations, and Accounting) concerning matters affecting the department.
- Conducts pocket meetings with subordinates to monitor sales and store marketing activity.
- Ensure continuous interaction with the company’s Mall Partner for a better and lasting relationship.
- Keeps abreast with the industry development.
- Manages assets and control expenses to ensure the department’s profitability.
- Conduct performance audits (working with and back checking) of all sales personnel according to specific key performance indicators.
- Conduct regular store visits in the area and monitor competitive activities such as brand launching, advertising, and promotion campaigns, and price surveys end to inform management of such activities.
- Evaluate the effectiveness of the marketing program and recommend any improvement.
- Concentrates on the physical distribution of the company's products in relation to its pricing and product image and recommends which new products are ready for the market.
Minor duties and responsibilities:
- Ensure that marketing programs are consistent with the brand and company directions and standards.
- Training of sales supervisors, retail area coordinators, and promoters.
- Database Management for Business Reviews and Performance Tracking.
- Conducts inventory, cash count, countering, and liquidation.
- Recommend new sites and locations for new branches.
- Opens new stores.
- Coordinates with Visual Merchandising on construction and other support department.
- Searches for new ways to come up with procedures to improve the existing system.
- Performs administrative tasks to assist Management on a daily basis, as well as other functions that may be assigned from time to time.
Leadership:
- Ensures adequate assistance is given to the sales force to attain sales and marketing targets.
- Conducts day-to-day operational briefings to subordinates.
- Tracks the day-to-day performance of store personnel.
- Ensures effective and efficient operational systems and implementation by the sales force to minimize the occurrence of out-of-stock, overstock, and excessive returns.
- Ensures adequate support to the sales force in the development of new outlets to expand business.
- Must have the ability to maintain harmony in working relationships with the clients/customers, superiors, and subordinates.
- Develops real professional relationships to ensure cooperative effort.
- Motivates people to encourage them to attain sales, distribution, marketing, and other targets.
- Develops and communicates feedback systems in the area.
- Selects/screens store staff and trainee personnel.
Ad Hoc:
- Perform other tasks assigned by the immediate superior and management as deemed necessary.