Founded in 2006, Yugstick Food Manufacturing Inc. was the brainchild of two young entrepreneurs Jonathan So and Carlito Macadangdang Jr. The two childhood friends recognized the market potential of food franchising and explored into its many aspects. Thus, what started out as an idea to franchise came the realization that establishing their own franchising company was the more viable path to take. Yugstick Food Manufacturing Inc. first launched its first brand of food stall Jo's Waffle House, which serves shakes and waffles with a variety of fillings, in May of the same year.
With the surprising growth of their pet brand, they launched several new brands after only three months, including:
Red Ninja Dimsum - which presents a variety of dimsum meals & siopao Chow-warma - which dishes out authentic Persian shawarma Burger Factory - which offers buy one take one burgers & powdered shakes.
JC Noodle House - which offers hongkong fried noodle.
Siomai King - which offers affordable different flavored siomai.
To date, all the brands combined have produced close to 80 franchises nationwide. Yugstick Food Manufacturing Inc. is now developing new brands that will soon be introduced to the market. In addition to that, Yugstick Food Manufacturing Inc. has been getting recognition from different market sectors. Both Jonathan So and Carlito Macadangdang Jr. have appeared in acclaimed TV programs such as Magandang Umaga Bayan and Pangkabuhayang Swak na Swak, The Filipino Channel (TFC) and was featured in noted news weekly The Philippine Free Press and noted business magazine Entrepreneur Jan-Feb 2008 issue.