Vans, the leader in action sports footwear and apparel for the youth market is a brand of VF Corporation, the principal (NYSE: VFC). Vans collections, which include active and performance footwear, apparel and accessories, and the Pro-tech line of protective gear, are sold in the United States through more than 180 company owned stores and factory outlets as well as independent retailers. Internationally, Vans sells its goods in approximately 50 countries through a network of distributors, sales agents and foreign offices. Vans supports and promotes the action sports lifestyle through such events and destinations as, the Vans Triple Crown of Surfing™, The Vans Downtown Showdown and the Vans Warped Tour®. Vans Philippines (Venice 66 Fashions, Inc.) will follow under the same
guideline of our retail principal, VF Corporation.
Classic:
Is the foundation of the brand, providing originality and authenticity, allowing line extensions for further growth opportunity and champions its position as the original and iconic Southern California brand.
Skate:
Vans, the original skate shoe maker, creates a full range of footwear and apparel for skaters. Vans supports grassroots skateboarding at both the local and national level and through our pro team that includes skaters such as Geoff Rowley, Tony Trujillo, Dustin Dollin, Anthony Van Engelen, Bucky Lasek and Omar Hassan as well as legends Tony Alva, Steve Caballero, Jeff Grosso and Christian Hosoi. Vans stage two of the world’s most progressive skate contests in the Pro-tec Pool Party and the Vans Downtown Showdown.
Surf:
Vans, the leading surf/skate lifestyle brand, supports and promotes surfing through a full line of surf footwear and apparel, events such as the Vans Triple Crown of Surfing™ and through sponsorship of many of the world’s top surfers such as Joel Tudor, Timmy Reyes, Karina Petroni and Nathan Fletcher.
Vans deliver “Off The Wall” Spirit layering multi-Action Sports and Lifestyle Messaging (Art, Music, and Street Culture) to its consumers. Vans focused on better pricing, image-building, quality product and excellent customer service. Moreover, better location and hiring of competent sales personnel are also essential for the entry. Vans Team is also exerting effort to establish good business relationship to its partners and business accounts.