Brand Name: SUISSE CAKERY

Year Established: 1993

Company Description:

• Sue’s Cake Gallery (SCG) is the number 1 customized cake provider in the City of Iloilo and has been in operation for 28 years now. SCG has been a local household name and its cakes have graced most of the Ilonggos’ cake tables in one occasion or another.

• Our goal is to exceed the expectations of every client by offering stunning and amazing cakes, outstanding customer service, better flexibility and greater value. That goal is captured by our tag-line, “We put a Smile in Every Occasion.” We understand that the cake is the centerpiece of some of life’s most memorable occasions, hence, we take every effort and care in ensuring that the total customer’s experience with us is a pleasurable one from the time they choose the design of their cakes to the very occasion itself. As a result, our very satisfied and fulfilled customers reward us not only with their loyalty but likewise, their recommendations.

• Aside from customized cakes, we offer a variety of delectable cakes and pastries to go in our store. We take pride in our home- made and traditional way of baking, which is from scratch. This adds to our appeal, despite the entry of commercial pre-mixes.

Thus, our cakes are not only beautiful and startling that enchant the sight but delicious as well which delight the palate. Our Black Midnight Chocolate Cake is a must-have and one of Iloilo’s best, if not the Best! Our Buko Pie with its signature butter crumble makes it a top of the list in every pasalubong cart.

When we started our coffee bar, we supported the local coffee bean farmers in Benguet. Our coffee beans are 100% Arabica, the same used by a famous international coffee chain. The coffee beans are locally roasted by La Roasteria of Iloilo and brewed fresh to the delight of coffe lovers.

Clientele:

• We are the Cake Provider of the City’s Premiere Hotels: Hotel Del Rio, Sarabia Manor Hotel, MO2 Westown Hotel, Amigo Hotel, EON Centennial Hotel & Resort, Days Hotel, Sheridan Boutique Resort, Emilion Roadhouse, Iloilo Business Hotel, and Richmonde Hotel. We also have frequent deliveries in Smallville 21 and Diversion 21.

• Preferred Cake Provider of the City’s Top Wedding Coordinators.

• Shopper Income Class Demographics – ABCD Classes

Business Location:

• Cake and Party Shop – 1997, Robinson’s Paseo, J. De Leon St., Iloilo City

 This is a one-stop shop destination for party needs offering a wide array of party favors and at the same time serves as our cake booking shop. We also have a display of the different cakes to go and pastry products.

• Cake and Coffee Bar (November 20, 2015) – Lower Ground Floor, SM Expansion Wing, SM City Iloilo, B.S. Aquino Drive, Iloilo City

• Cake booking shop which also serves coffee, coolers, cakes, desserts and other snacks. This will complement the other dining establishments found within the same floor.

• Cake and Coffee Bar (December 10, 2016) – Ground Floor, Robinsons Place Jaro, E. Lopez St., Jaro, Iloilo City

• Cake booking shop which also serves coffee, coolers, cakes, desserts and other snacks. This will complement the other dining establishments found within the same floor.

• Cake and Coffee Bar, GT Pavia Town Center – July 19, 2018

o Cake booking shop which also serves coffee, coolers, cakes, desserts and other snacks. This will complement the other dining establishments found within the same floor.

• Cake and Coffee Bar, Festive Walk Mall, Megaworld Iloilo – July 27, 2018

o Cake booking shop which also serves coffee, coolers, cakes, desserts and other snacks. This will complement the other dining establishments found within the same floor.

• Commissary: USI Building, Hormillosa St., Zone 2, Brgy. Divinagracia, La Paz, Iloilo City – Nov. 11, 2019

o As a commitment to our Ilonggo customers in providing them with high quality products, their state-of-the-art commissary was inaugurated on Nov. 11, 2019.

OUR MISSION

We will provide products and services of superior quality and value that puts a smile in our customers in the celebration of life’s most memorable occasions. As a result, they will reward us with leadership sales, profitable growth, and continued patronage, allowing our stakeholders, our people and their families, and the society in which we live and work to thrive and flourish.

OUR VISION

We will be the most preferred cake and pastry business in Iloilo by being the most innovative and competent organization, performing under highest standards of operational excellence, delivering employee satisfaction, and superior customer service.