COMPANY PROFILE
SUPERVALUE INC.
(SM Supermarket)
BRIEF DESCRIPTION
Supervalue, Inc. is an affiliate of SM Retail and operator of SM Supermarket which opened its first branch in 1985 at Makati. As of January 11, 2023, there are 66 branches nationwide.
The company has one Central warehouse at Asinan Parañaque, plus four satellite regional warehouses located in Iloilo, Cebu, Pampanga and Cabanatuan.
Today, SM Supermarket chain is one of the Top 100 Corporations in terms of size and sales volume.
BRIEF DESCRIPTION OF PRODUCTS AND SERVICES
SM Supermarket is a chain of stores located inside SM Malls. It has expanded to 61 branches nationwide, becoming the most dominant player in the Food Retail Industry. It offers a pleasant and convenient shopping experience, boasting a wide range of fresh produce, meat, poultry and seafood. These are delivered daily and sourced directly from the growers, integrators and processors.
SM Supermarket hosts an extensive line of food and houseware products, with up to 30,000 stock keeping units at hand. Moreover, all stores provide standard “over the top” services such as ice cream scooping bars, snack kiosks, Chinese delicatessens, sweets shops, wines and liquor shops, photo shops, pharmacy, and bakeshop. Some shops may even offer furniture, family apparel, shoes, exercise machines, gift shops, books, juicy roasted chicken and home center. Furthermore, to make it a “One-Stop-Shop” experience, it has counters for bills payment and foreign remittance.
SM Supermarket is best known for giving its customers “value for money” with their everyday “YELLOW TAG” discount offerings; and its high quality and low-priced products under the “SM BONUS” house brand.
Currently, there are 63 branches under SUPERVALUE, INC. Below are the list of branches.
Bacolod
Bacoor
Baguio
Batangas
Cagayan De Oro
Cebu
Cubao
Dasmariñas
Davao
Delgado, Iloilo
Fairview
Lipa
Lucena
Makati
Mandurriao, Iloilo
Manila
Marikina 2
Megamall
Naga
North Edsa
Pampanga
Rosario
San Lazaro
Southmall
Sta. Mesa
Sta. Rosa
Tarlac
San Pablo
Calamba
Novaliches 2
Masinag, Antipolo
Megamall A
Olongapo
Consolacion
San Fernando
General Santos
Lanang
Aura Premier
BF Parañaque
Cauayan
San Mateo
Cabanatuan
Cherry Shaw
Sangandaan
Seaside Cebu
San Jose Delmonte Bulacan
Trece Martires
East Ortigas
Cherry Antipolo
Puerto Princesa
Cagayan De Oro 2
Legazpi
Podium
Imus
Urdaneta
Telabastagan
Olongapo 2
Butuan
Daet
Roxas
Tanza
Sorsogon
Tuguegarao Bataan Sto Tomas Caloocan
OUR VISION
To be the preferred stores for our customers, delivering exceptional value, continuous innovation and great customer service.
Our MISSION
We will deliver a wide assortment of affordable and aspirational products and services to all our customers, while building strong relationships with our employees, suppliers and partners in the communities we serve.
CORPORATE OBJECTIVES
Maintain our leadership in the marketplace.
Maintain our recognition as an authority in the retail field.
Grow through aggressive consumer marketing and sound diversification.
Be on the forefront of retail technology.
OUR PURPOSE
SM Supermarket is committed to service our customers. And to remind everybody of its thrust, employees do chants in the stores.
“AT YOUR SERVICE!”
OUR PROMISE
Behind that purpose are the company’s promises to our customers:
Great Staff
Fast Service
Fresh Quality Products
Pleasant Shopping Experience
CORE VALUES
Our goal to attain SM’s Vision & Mission is reinforced through our core values:
- Customer First
- Integrity
- Innovation
- Teamwork
- Driving results
- Community Responsibility