COMPANY PROFILE
SUPERVALUE INC.
( SM Supermarket )
BRIEF DESCRIPTION
Supervalue, Inc. is an affiliate of SM Retail and operator of SM Supermarket which opened its first branch in 1985 at Makati. As of April 4, 2023, there are 63 branches nationwide.
The company has one Central warehouse at Asinan Parañaque, plus four satellite regional warehouses located in Iloilo, Cebu, Pampanga and Cabanatuan.
Today, SM Supermarket chain is one of the Top 100 Corporations in terms of size and sales volume.
BRIEF DESCRIPTION OF PRODUCTS AND SERVICES
SM Supermarket is a chain of stores located inside SM Malls. It has expanded to 61 branches nationwide, becoming the most dominant player in the Food Retail Industry. It offers a pleasant and convenient shopping experience, boasting a wide range of fresh produce, meat, poultry and seafood. These are delivered daily and sourced directly from the growers, integrators and processors.
SM Supermarket hosts an extensive line of food and houseware products, with up to 30,000 stock keeping units at hand. Moreover, all stores provide standard “over the top” services such as ice cream scooping bars, snack kiosks, Chinese delicatessens, sweets shops, wines and liquor shops, photo shops, pharmacy, and bakeshop. Some shops may even offer furniture, family apparel, shoes, exercise machines, gift shops, books, juicy roasted chicken and home center. Furthermore, to make it a “One-Stop-Shop” experience, it has counters for bills payment and foreign remittance.
SM Supermarket is best known for giving its customers “value for money” with their everyday “YELLOW TAG” discount offerings; and its high quality and low-priced products under the “SM BONUS” house brand.
Currently, there are 63 branches under SUPERVALUE, INC. Below are the list of branches.
1 Bacolod
2 Bacoor
3 Baguio
4 Batangas
5 Cagayan De Oro
6 Cebu
7 Cubao
8 Dasmariñas
9 Davao
10 Delgado, Iloilo
11 Fairview
12 Lipa
13 Lucena
14 Makati
15 Mandurriao, Iloilo
16 Manila
17 Marikina 2
18 Megamall
19 Naga
20 North Edsa
21 Pampanga
22 Rosario
23 San Lazaro
24 Southmall
25 Sta. Mesa
26 Sta. Rosa
27 Tarlac
28 San Pablo
29 Calamba
30 Novaliches 2
31 Masinag, Antipolo
32 Megamall A
33 Olongapo
34 Consolacion
35 San Fernando
36 General Santos
37 Lanang
38 Aura Premier
39 BF Parañaque
40 Cauayan
41 San Mateo
42 Cabanatuan
43 Cherry Shaw
44 Sangandaan
45 Seaside Cebu
46 San Jose Delmonte Bulacan
47 Trece Martires
48 East Ortigas
49 Cherry Antipolo
50 Puerto Princesa
51 Cagayan De Oro 2
52 Legazpi
53 Podium
54 Imus
55 Urdaneta
56 Telabastagan
57 Olongapo 2
58 Butuan
59 Daet
60 Roxas
61 Tanza
62 Sorsogon
63 Tuguegarao
OUR VISION
To be the preferred stores for our customers, delivering exceptional value, continuous innovation and great customer service.
Our MISSION
We will deliver a wide assortment of affordable and aspirational products and services to all our customers, while building strong relationships with our employees, suppliers and partners in the communities we serve.
CORPORATE OBJECTIVES
Maintain our leadership in the marketplace.
Maintain our recognition as an authority in the retail field.
Grow through aggressive consumer marketing and sound diversification.
Be on the forefront of retail technology.
OUR PURPOSE
SM Supermarket is committed to service our customers. And to remind everybody of its thrust, employees do chants in the stores.
“AT YOUR SERVICE!”
OUR PROMISE
Behind that purpose are the company’s promises to our customers:
Great Staff
Fast Service
Fresh Quality Products
Pleasant Shopping Experience
CORE VALUES
Our goal to attain SM’s Vision & Mission is reinforced through our core values:
Customer First
Integrity
Innovation
Teamwork
Driving results
Community Responsibility