Supervalue, Inc. is an affiliate of SM Retail and operator of SM Supermarket which opened its first branch in 1985 at Makati. As of January 11, 2023, there are 63 branches nationwide.

The company has one Central warehouse at Asinan Parañaque, plus four satellite regional warehouses located in Iloilo, Cebu, Pampanga and Cabanatuan.

Today, SM Supermarket chain is one of the Top 100 Corporations in terms of size and sales volume.

BRIEF DESCRIPTION OF PRODUCTS AND SERVICES

SM Supermarket is a chain of stores located inside SM Malls. It has expanded to 61 branches nationwide, becoming the most dominant player in the Food Retail Industry. It offers a pleasant and convenient shopping experience, boasting a wide range of fresh produce, meat, poultry and seafood. These are delivered daily and sourced directly from the growers, integrators and processors.

SM Supermarket hosts an extensive line of food and houseware products, with up to 30,000 stock keeping units at hand. Moreover, all stores provide standard “over the top” services such as ice cream scooping bars, snack kiosks, Chinese delicatessens, sweets shops, wines and liquor shops, photo shops, pharmacy, and bakeshop. Some shops may even offer furniture, family apparel, shoes, exercise machines, gift shops, books, juicy roasted chicken and home center. Furthermore, to make it a “One-Stop-Shop” experience, it has counters for bills payment and foreign remittance.

SM Supermarket is best known for giving its customers “value for money” with their everyday “YELLOW TAG” discount offerings; and its high quality and low-priced products under the “SM BONUS” house brand.

Currently, there are 63 branches under SUPERVALUE, INC. Below are the list of branches.

1

Bacolod

2

Bacoor

3

Baguio

4

Batangas

5

Cagayan De Oro

6

Cebu

7

Cubao

8

Dasmariñas

9

Davao

10

Delgado, Iloilo

11

Fairview

12

Lipa

13

Lucena

14

Makati

15

Mandurriao, Iloilo

16

Manila

17

Marikina 2

18

Megamall

19

Naga

20

North Edsa

21

Pampanga

22

Rosario

23

San Lazaro

24

Southmall

25

Sta. Mesa

26

Sta. Rosa

27

Tarlac

28

San Pablo

29

Calamba

30

Novaliches 2

31

Masinag, Antipolo

32

Megamall A

33

Olongapo

34

Consolacion

35

San Fernando

36

General Santos

37

Lanang

38

Aura Premier

39

BF Parañaque

40

Cauayan

41

San Mateo

42

Cabanatuan

43

Cherry Shaw

44

Sangandaan

45

Seaside Cebu

             46 San Jose Delmonte Bulacan

   47 Trece Martires

              48 East Ortigas

   49 Cherry Antipolo

   50 Puerto Princesa

   51 Cagayan De Oro 2

   52 Legazpi

   53 Podium

              54 Imus

   55 Urdaneta

   56 Telabastagan

   57 Olongapo 2

   58 Butuan

  59 Daet

  60 Roxas

  61 Tanza

  62 Sorsogon

  63 Tuguegarao

OUR VISION

To be the preferred stores for our customers, delivering exceptional value, continuous innovation and great customer service.

Our MISSION

We will deliver a wide assortment of affordable and aspirational products and services to all our customers, while building strong relationships with our employees, suppliers and partners in the communities we serve.

CORPORATE OBJECTIVES

 Maintain our leadership in the marketplace.

 Maintain our recognition as an authority in the retail field.

 Grow through aggressive consumer marketing and sound diversification.

Be on the forefront of retail technology.

OUR PURPOSE

SM Supermarket is committed to service our customers. And to remind everybody of its thrust, employees do chants in the stores.

“AT YOUR SERVICE!”

OUR PROMISE

Behind that purpose are the company’s promises to our customers:

 Great Staff

 Fast Service

 Fresh Quality Products

 Pleasant Shopping Experience

CORE VALUES

Our goal to attain SM’s Vision & Mission is reinforced through our core values:

  Customer First

  Integrity

  Innovation

  Teamwork

  Driving results

  Community Responsibility