SM Appliance Center is the retail affiliate of the SM Group that is focused on the marketing of home appliances in the Philippines. The SM Group is known to a lot of people as one of the largest conglomerates in the Philippines with extensive holdings in shopping malls, retailing, financial services and real estate development. The publicly-listed companies of the SM Group are: SM Prime Holdings, Banco De Oro Universal bank, SM Supermarket, SM Development, and Prime Highlands.
SM Appliance Center is the trade name of Star Appliance Center, Inc. which was incorporated in 1991; and in a span of thirty years, we have been able to set up 83 outlets throughout the entire Philippines. Our stores are normally located in SM shopping malls, certain branches of SM Department Store and other non- SM malls.
SM Appliance Center has established a reputation for value and quality services in the marketing of home appliances. We are continuing to forge into new customer services by developing an Online store to serve Filipinos, both locally and abroad. With its shopping tips and product comparison features, the Online store of SM Appliance Center aims to equip the local consumers with the tools needed to get the best values for their purchases of home appliances. We also aim to enable Overseas Filipinos to purchase home appliances for their families and relatives back home.
Our initial foray into Online store is meant to be the first step in electronic commerce and the delivery coverage of the Online store is already expanded from Metro Manila to the major cities in the Philippines. The Online store accepts Globe GCash, Visa and Mastercard credit cards. These payment modes will enable customers to shop for home appliances without leaving their homes and thus, avoiding traffic jams and the crowd in the shopping malls.