Sports Central (Manila) Inc. or SCI is a retail company specializing in athletic footwear, sports apparel, and accessories. It offers a wide variety of well-known sports brands in the latest and trendiest styles. Established August 2002, SCI is a Retail Affiliate of the SM Group of Companies with head offices at the SM Retail Headquarters J.W. Diokno Boulevard, Mall of Asia Complex, Pasay City.
Furthermore, Sports Central operates the Under Armour, Nike and Adidas locations at all SM Departments Stores. Plus New Balance brands at selected locations.