OUR VISION
To be a center of excellence in wellness and health care services for everyone and every family in Nueva Vizcaya and the neighboring provinces by 2025.
OUR MISSION
To provide value-based and compassionate patient-centered health care services in a comfortable hospital environment where good health may be preserved, wellness may be promoted and the dignity of human life may be enhanced, ultimately contributing to good community health.
OUR LOGO
The main elements of the Salubris logo include the tree and the circle, which both reflect our institution's myopic focus on the family, the respect for life, and the sacredness of its dignity. The tree symbolizes life as it provides shade, stability, and support. The leaves represent the 34 incorporators who spearheaded the construction of the hospital. In addition, the upward branches signify divine providence and the lateral branches convey the institution's reaching out to the community's people.
We want our logo to enhance our brand by letting our market know that we are all for helping the family get the best out of life through value-based and people-centered health care.
LOGO RATIONALE
The main elements of the Salubris logo include the tree and the circle that both reflect the myopic focus of our institution on the family and on the respect of life and the sacredness of its dignity. The tree symbolizes life as it provides shade, stability and support. The leaves represent the 34 incorporators who spearheaded the construction of the hospital. In addition, the upward branches signify divine providence and the lateral branches convey the reaching out of the institution to the people of the community.
We want our logo to enhance our brand by letting our market know that we are all for helping the family get the best out of life through value-based and people-centered health care.
COLOR PSYCHOLOGY
The color blue elicits professionalism and trust and the color yellow: optimism, joy, and happiness. This color mix or scheme has been chosen to balance emotions that are associated with excellent technical expertise or excellence and personal care, warmth and compassion. The blue tree logo was also chosen because of its uniqueness (ie. a blue tree breaks the normal schema) that stands out from the usual dry hospital logos which usually bears the cross, caduceus, heart, etc. This would help us achieve maximum retention when promoting the Salubris brand: simple, unique and meaningful enough to be remembered.
Ultimately, we want to communicate to everyone our purpose (raison d'etre) and core focus which is to be able to promote, protect and respect the right to health to help empower everyone to get the best out of life through value-based and people-centered health care. Everyone should wear the Salubris logo with pride and respect, living and practicing the institution's core values.