Nurturing Entrepreneurship Nationwide Franchising took off in the country alongside the entrepreneurship wave in the early ’80s and all throughout the ’90s. Julie’s Bakeshop was among the pioneers of the bakeshop franchising business in the Philippines, and became what is now the country’s largest bakeshop chain. Out of a firm belief that a business, above all, is a service to God and country, feeding the greater Filipino multitude with quality bread products in a most friendly manner is the living passion that commits every Julie’s Bakeshop franchise to the pursuit of Service Excellence and Total Customer Satisfaction.

              The opening of the first full franchise Julie’s Bakeshop on June 24, 1998 in Camiguin Island was a trend-setting event – the key to Julie’s Bakeshop’s exceptional boom that solidified its nationwide market reach and leadership position in the bakeshop industry. Now regarded as among the hottest franchised businesses an entrepreneur can venture into, Julie’s Bakeshop provides full management support to Franchisees through its corporate organization: Julie’s Franchise Corporation (JFC). JFC’s staff of industry professionals extends assistance to Franchisees in all steps of the business process: Franchise Application and Development; Training; Marketing; Construction; Operations; Accounting; Human Resource Development; and Expansion. Every Julie’s Bakeshop is assured of continual marketing campaign support from bakeshop opening onwards to building superior brand image. Franchisees and staff undergo intensive training, seminar-workshops and hands-on product handling.