VISION

• The Prince Retail Group of Companies’ vision is OTOP – ONE TOWN, ONE PRINCE.
• We serve the base of the pyramid of the Philippine market, which comprises of more than 85% of the population. These underserved communities are the Filipinos who need our products and services the most. We offer to them the right and quality products at affordable prices in a convenient and comfortable shopping experience. With our affordable prices and personalized customer service, it is our vision to make a significant and sustainable positive impact in the lives of every Filipino in every town in the country.

MISSION

• The Prince Retail Group of Companies’ mission is TO SERVE THE UNDERSERVED.
  
• We exist to provide significant value to every Filipino we serve – through more affordable, acceptable and available products for their everyday consumption and use, with a distinct personalized service to delight every customer in town.
• We uplift the lives of the Filipino community through entrepreneurship and livelihood opportunities to improve their way of living.
• We impact the cities and towns we are in by boosting the local economies, enhancing the Filipino urban and rural life.

Coming soon