Here in the Philippines, Pretiolas Philippines, Inc. (PPI) is the exclusive country developer and master franchise holder of Auntie Anne’s. PPI opened its first store at SM City North EDSA back in 1995 and it did not take long for Filipinos to embrace the entirely new concept offered by Auntie Anne’s. Long queues started to form in no time, prompting PPI to open another outlet at SM South Mall, barely a month later. To date, PPI has 70 in-line stores and four free-standing retail units. And will still be opening 10 more stores this year. All giving “fresh hot, golden brown, soft pretzels with friendly and courteous service in a sparkling clean store.