The insights led us to evolve Samgyupsalamat from an “unlimited Korean charcoal BBQ
restaurant” into 𝗦𝗮𝗺𝗴𝘆𝘂𝗽𝘀𝗮𝗹𝗮𝗺𝗮𝘁 𝗞-𝗙𝗼𝗼𝗱, a brand that creates fulfilling, K-immersive
social dining experiences! The brand is further guided by a new brand mission, which is
𝗧𝗼 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗣𝗶𝗻𝗼𝘆 𝗛𝗮𝗹𝗹𝘆𝘂 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗳𝘂𝗻 𝗞-𝗳𝗼𝗼𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀. The new icon puts the heart
from the original icon front and center. The heart is framed by a circle that represents
the classic samgyupsal burner. “SSKF,” the brand’s acronym, surrounds the circle and
the heart, the same way Samgyupsalamat’s fans (aka K-Bigans) sit around the dining
table. The icon is paired with a bold new wordmark based on a Korean font. In
designing the logo, our team studied other brands with Asian and English characters in
their logos. We also consulted local experts and professors of Korean culture. Of
course, we also ideated new food and service experiences for SSKF, which will soon
launch! In the meantime, visit the new stores and enjoy a K-immersive dining
experience! 𝗦𝗮𝗺𝗴𝘆𝘂𝗽𝘀𝗮𝗹𝗮𝗺𝗮𝘁 𝗞-𝗙𝗼𝗼𝗱, 𝗛𝗮𝘃𝗲 𝗮 𝗞-𝗚𝗼𝗼𝗱 𝗧𝗶𝗺𝗲!
Samgyupsalamat was coined from the word “Samgyupsal” which is “Pork belly” in
Korea, and “Salamat”, which means “Thank you” in the Filipino. Combining the two, it
makes “Samgyupsalamat”. It is kind of a language play but to add a meaning on it, it
means, “Thank you for eating Samgyupsal”. From less customers a day to waiting
customers in line. That is our story. That is Samgyupsalamat’s story. Just like any other
businesses, we faced a lot of struggles back then but it didn’t us stop from there. We
made everything possible, even if we were facing financial problems that didn’t restrain
us from pushing on what we really wanted, on how will the customers will be happier
and satisfied. Even if we serve Unlimited meat, we care for the food quality. We serve
our customers the best meats, and imported meats complemented with the best tasting
side dishes, and special sauce that only we, Samgyupsalamat offers.
This March 3rd, Samgyupsalamat invites everyone to dive deep into the soul of Korean
cuisine with exclusive offers, exciting activities, and the launch of new dishes that
perfectly capture Korea’s
As our passion grows, so as our store! As we expand our desire to deliver the K-Good
Time to our beloved customers, we continuously do our part in spreading the love to our
kababayans nationwide.