The company was founded in February 10, 1975 by a group of businessman under the name of MCR Sales Company, by 1991, the company was incorporated under the name of MCR Agriventure Corporation. The MCR Agriventure Corporation offers agricultural and veterinary products. It engaged in wholesaling, distribution and retailing of agricultural products and veterinary medicines in all branches. In 2013, fertilizer and pesticide division was formed and got the exclusive distributorship of Well-grow Bio-Organic Fertilizer in Panay. Presently, MCR Agriventure Corporation has branches in Bacolod and Cebu with twenty (24) Retail Trade in: Head Office in Iloilo City, Passi , Dumarao, Roxas City, Sara , Estancia, Balasan, Sibalom & Dalipe Antique , Barotac Nuevo & Viejo , Silay , Cadiz, Sagay Negros, Oton, Pontevedra Capiz, Escalante Neg Occ., Kabankalan, San Carlos, Silay, Sta. Barbara, Pototan and Victorias . At present, still forecast for expansion places where the need of the company presence is fondled.
VISION STATEMENT
We aspire to become the Philippines Agribusiness partner of choice. We commit to our stakeholders the value of a customer-centric organization. We strive to establish a profitable alliance with our business partners and suppliers and finally as part of the enduring legacy to the community we serve, we commit to do our share in respecting the environment.
MISSION STATEMENT
To build and sustain customer satisfaction by always demonstrating that WE care. We pride ourselves in acknowledging our customers with a friendly smile and responding to customer needs in a timely fashion with enthusiasm and promptness. We value the moral leadership of fellow-workers and seek to create a fun and rewarding environment for all.
CORE VALUES
Our performance as a company and as individuals is measured by both our results and behaviors. To achieve our company mission, vision and goals, we are guided of the company core values.
The first initial of each of these values together spell the acronym of “MCR and the We Believe Statement in: Quality, Speed, Honesty, Innovation, Teamwork, Impact, Best People and Environment Friendly.
M Make customers/clients successful
C Commitment to Excellence in our Work and Service
R Respect; Responsibility
Quality
Speed
Honesty
Innovation
Teamwork
Impact
Best People
Environment Friendly