International Toyworld, Inc. (ITWI) is an all-Filipino owned company which started its
retail operations in September 1990. It holds office at SM Corporate Office, JW Diokno
Boulevard, SM Mall of Asia Complex, Pasay City. An affiliate of the Shoemart Group of
Companies, ITWI engages in the wholesale and retail of toys and related merchandise.
With a stronghold of over a thousand employees, ITI owns and operates Toy Kingdom
Express stores located inside SM Department Stores and selected SM
Hypermarkets/Supermarkets, Toy Kingdom stores in leading SM Malls/non-SM Malls
nationwide and Pet Express Stores in strategic locations within the National Capital Region. As
“the largest chain of toy stores in the Asia-Pacific region,” ITWI continues to venture into bigger
and better stores that focus on promoting toys as tools for learning through price-guaranteed,
high quality merchandise.