SM Home is an affiliate of the country’s leader in retail industry – SM. It is a one-stop home shop for Linen, Storage and Organizers, Furniture, Kitchenware, Tableware, and Décor items for the modern home.
The company started out as SM Home Center in 1975. As SM pre-eminently grew to be the largest chain of department stores in the Philippines, Home Center likewise received an overwhelming response from its customers. Prompted by the need to create a separate team to manage and control its operations, it was then recognized as an affiliate of SM on April 6, 1992, officially named as Homeworld Shopping Corporation. Come 2014, due to emerging trends where Homeworld felt the need of leverage for its overall identity, it was re-branded as SM Home.
Today, SM Home is found in all SM department stores all over the country.
VISION
To be the Lifestyle brand of choice Leading in every community we serve.
MISSION
We deliver world class, relevant products & services which are: Accessible, Affordable, Aspirational and fashionable.
We do this by:
- Partnering w/ our suppliers in a fair manner.
- Establishing best practices in developing and growing our talents
- Improving the quality of life in the community that SM partners with