From ten employees and two display stands, Goldilocks has become a global brand, expanding to over a total of 250 stores in the Philippines and overseas; and hiring thousands of local employees. The opening day total sales of P574 back in 1966 has multiplied thousands of times over, reaching a system-wide sale of P5.9 billion by the end of 2007. Most recently, Goldilocks has opened 5 stores in Thailand. Goldilocks has also tapped markets in several other Southeast Asian countries such as Singapore, and Hong Kong. Moreover, it has received a considerable number of requests to open in the Middle East, mostly from Overseas Filipino Workers and expatriates.