GIIR has been part of the development of South Korea’s advertising industry for the last 50 years. GIIR was there every step of the way as the country’s advertising industry forged ahead: in its high-growth period in the early 1990s; in the mid-1990s globalization era, by entering Japan, China, the U.S., and other countries; and in the quality-growth period in the 2000s, through cooperation and competition with multinational corporations. 2012 GIIR Establishes a Subsidiary in Thailand. 2011 GIIR Establishes a Subsidiary in Moscow and Sao Paulo. 2010 GⅡR’s India subsidiary is established. 2008 GⅡR is incorporated into LG Group. Renamed “HS Ad” Nominated by Korea Advertising Society as Advertising Company of the Year 2006 The company moves to Mapo LG Building. 2004 The holding company GIIR and the advertising agency LG Ad are established. 2002 Incorporated into WPP 2000 Billing amount exceeds 600 bn won. 1999 IPO is launched, and the company moves to LG Twin Towers in Yeouido 1998 Organized a presidential inauguration ceremony for the15th president of South Korea (the first private company in South Korea to have done so) 1996 The New York branch is established (incorporated later). 1995 The Beijing branch is established (incorporated later). 1994 Billing amount exceeds 300 bn won. 1991 The Tokyo branch is established. 1989 Billing amount exceeds 100 bn won. 1984 LG Ad, an advertising arm of LG Group, is launched. Hee Sung Industrial Co., an independent advertising agency, is established. 1962 The PR Department of Lucky Industrial Co. is launched.