Fruitas Holdings Inc. is a leading food and beverage company in the Philippines, known for championing homegrown, innovative, and health-oriented concepts that cater to the dynamic lifestyle of Filipino consumers. With a firm commitment to quality, convenience, and sustainability, Fruitas has grown from a single kiosk in 2002 into a diverse portfolio of brands that resonate with millions across the country. The company continues to evolve and adapt to changing consumer preferences while remaining steadfast in its mission to nourish lives one product, one community, and one innovation at a time.
As a publicly listed company on the Philippine Stock Exchange (PSE: FRUIT), Fruitas Holdings Inc. demonstrates robust corporate governance, transparency, and a long-term vision for inclusive growth. Its strategic expansion through both organic growth and acquisitions has allowed it to deepen its market presence and create value for shareholders. Fruitas has positioned itself as a vital player in the Philippine food and beverage sector, leveraging its strong distribution network, agile business model, and passion for customer experience to remain at the forefront of the industry.
The Fruitas family of brands includes a diverse and expanding lineup, such as Fruitas, Buko Loco, De Original Jamaican Pattie Shop and Juice Bar, Sabroso Lechon, Johnn Lemon, Black Pearl, The Mango Farm, Soy & Bean, Balai Pandesal, and among others. These brands span across fresh fruit beverages, snacks, baked goods, and savory meals—each one reinforcing Fruitas’ commitment to delivering quality, affordable products to every Filipino. With its entrepreneurial spirit and focus on innovation, Fruitas Holdings Inc. continues to inspire and empower the next generation of Filipino businesses and consumers alike.