The condition of the walk-up hotel industry needs to be improved in terms of products and services and a large part of its market remains untapped which provides opportunity to new industry players where it can also be profitably successful. This was the result of the feasibility study conducted by the management when it formed the company in 2002.
The company’s goal is to provide quality and affordable hotel products and services acceptable to its target market based on their perception of value at a cost that allows the company to be profitable. The management perceived that once the company attained its goal, it will constantly enjoy loyalty of its patrons and in effect, gain dominance in the industry fortified with its continued expansion.
Inspired by the above, Nice Hotel established its first branch located in Caloocan City on March 15, 2003. The soft opening period enabled the management to polish its initial operating systems and procedures to become competitive and at par with existing competition. More guests continued to regularly patronize the hotel as reflected in its improving sales performance. The marketing campaign was more direct in approach so as to instill in the minds of its target market quality and affordable products and services.
The hotel has grown into two more branches to bring it closer to its market.
Nice Hotel Recto in Manila was opened to the public in mid-December 2004, then, followed by the company’s bold and highly celebrated expansion in Cubao, Quezon City where it kicked-off its 3rd branch before the end of December 2006. Nice Hotel Mandaluyong branch was inaugurated on November 6, 2009 while the company’s newest branch located at North-Edsa, Quezon City was opened last November 11, 2011.